Tata Sky’s Showcase promotion by offering SMS movie reminders as value addition.
- SMS broadcast sent to existing user database w tracking enabled short URL
- User clicks on link, his number captured, lands on micro-site
- Micro-site shows current Showcase content from client database over API
- User selects movie to buy by sending movie code to shortcode
- User can set reminder for the movie at micro-site
- At the set reminder time SMS reminder is sent on user mobile