Tata Sky Showcase

Showcase paid movies promotional campaign
Tata Sky’s Showcase promotion by offering SMS movie reminders as value addition.

User journey:
  • SMS broadcast sent to existing user database w tracking enabled short URL
  • User clicks on link, his number captured, lands on micro-site
  • Micro-site shows current Showcase content from client database over API
  • User selects movie to buy by sending movie code to shortcode
  • User can set reminder for the movie at micro-site
  • At the set reminder time SMS reminder is sent on user mobile
Data delivery:
  • Micro-site movie content is dynamically updated at each refresh from dB
  • Content activation and delivery managed at client’s end
  • Reminder service managed at our end


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