Tata Nano Twist Post-Launch Campaign

SMS, Web, Analytics
To connect to users on mobile
To introduce features of the new model
To generate Leads & capture Interest
To get maximum Test-drive Engagements

User journey:
  • SMS broadcast w tracking enabled URL to select database
  • User clicks on URL, lands on mobile micro-site
  • Test drive request form, Dealer locator, Contact form, Car specifications
  • When user submits test drive request form, his mobile number, along with his requested date & time is passed on to client over API in real time
  • An OBD call triggered after a pre-configured duration to connect user with client call center followed by confirmation SMS
  • User journey across the micro-site is tracked and re-targeting actions configured for abandons / exit at various points

Leads delivery:
API integration with client CRM


demo Link
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