SBI Cards

Lead generation w abandoned form re-targeting
Credit card application form has a high number of abandons, client needs to fill these gaps by automatically re-targeting incomplete applications by offering additional gratification.

Campaign flow:
  • SMS goes out to profiled user database with tracking enabled URL
  • User clicks on short link and his mobile number captured and passed along with URL
  • Landing page hosts an analytics enabled form w mobile number pre-filled
  • User fills the 2 page form and submits
  • User data is passed to client via API
  • If the user leaves the form incomplete mid-way, an SMS and an Email (IF he has provided email address) is triggered after a pre-specified time interval

Data delivery:
API integration with client CRM


demo Link
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