Loading

McDonalds Bangalore

McDeals Spinwheel Android App
Objective:
  • In-store user engagement & gratifications
  • Profiled outlet-mapped user database
  • Loyalty program mapped to user’s mobile numbers across outlets
  • Direct channel to push store offers to end users
  • Centrally manage offers and promos in all McD outlets in Bangalore

Brand wanted to increase in-store User Engagement and Stickiness.

___
User journey:
  • Customers see signage in McD outlets to download the app by sending an SMS / scanning a QR code
  • At each initialisation, app detects user’s location and confirms the McD outlet
  • Users can also manually select an outlet
  • Once outlet is confirmed, current offers in that outlet are loaded
  • Offers can be published from backend based on -
    • Times of day (10 to 12AM - breakfast offers, 12 - 4PM - meal offers, etc)
    • Days of week (e.g. Every Mondays, Wednesdays and Fridays)
    • Number of days (e.g. Offer valid for 7 days)
    • Offers at selected outlets only
User journey continued:
  • Users tap-to-spin the wheel to win instant offers
  • User wins an offer and can redeem it at the counter within 15 minutes, After 15 minutes, user can spin the wheel again
  • User’s offers history is saved in database to profile his favoured outlet locations
  • Offers and Promos can be pushed through in-app notifications and SMS from the admin dashboard to users filtered by favourite outlet location, gender, age group

Links:
App unpublished by client from Play Store in April 2015 when the campaign was over

Android App on Play Store
Screenshots:
Back to Top
Need something similar?
Call +91 7715867777 to discuss