‘Runaway Rewards’ is Lakme Salon’s loyalty program

Objective:
To add customer email address to their profiles and get ‘Opt-ins’ for receiving promotional communication from brand.

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Campaign flow:

• SMS broadcast to existing users with embedded short link
• When users click on the link in SMS, their mobile number is captured and passed along in the URL
• User lands on survey form & fills the form
• User’s mobile number pre-filled to avoid errors
• On submit, user data along with his opt-in information is saved in the database
• All user submitted data is shown in the dashboard created for client including Name, Email, Mobile number and Opt-in consent
• Reports can be exported from the dashboard in CSV format filtered by date range

Data delivery:
Online through Web Dashboard

Link: