Lakme Salon

Loyalty Program Customer Profilation
‘Runaway Rewards’ is Lakme Salon’s loyalty program

To add customer email address to their profiles and get ‘Opt-ins’ for receiving promotional communication from brand.

Campaign flow:
  • SMS broadcast to existing users with embedded short link
  • When users click on the link in SMS, their mobile number is captured and passed along in the URL
  • User lands on survey form & fills the form
  • User’s mobile number pre-filled to avoid errors
  • On submit, user data along with his opt-in information is saved in the database
  • All user submitted data is shown in the dashboard created for client including Name, Email, Mobile number and Opt-in consent
  • Reports can be exported from the dashboard in CSV format filtered by date range
Data delivery:
Online through Web Dashboard


demo Link
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