Objective:
To capture profiled customer interest with their mobile numbers and pass them on to client API along with captured data.

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Campaign flow:

• Email broadcast to HDFC Imperia customers
• Email platform passes on 4 values from the clicked Emails to the app in the URL via API
• CustID, Promo code, Source code, Customer name
• App captures values, redirects user to landing page
• User fills in their interest and mobile number
• Captured interest, submitted data & mobile number is passed on to client over API
• Client has user profile (from email campaign) + mobile number + captured interest (from our redirection) to re-target existing customers for related products

Leads delivery:
API integration with client

Link: