Animal Planet

Mobile Ringtone Promotion
As part of Animal Planet’s pre-launch promotion for new series ‘Yeh Mere India’, channel offers free download of the official series ringtone to users.

User journey: SMS/Email broadcast to user database in select metros includes tracking enabled short URL to download page.
Landing page has ringtones for all phone types.

Data delivery: User clicks and download count is extended to client offline via CSV reports


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