American Express Cards

Automated Customer Support Campaign
Get instant feedback about registered customer complaints for non-acceptance of American Express Cards by some merchant establishments.

Campaign flow:
  • Amex customer registers a complaint through SMS / IVR / Missed call
  • A complaint ID is assigned in the Amex CRM
  • An API call triggered from CRM passing on the complaint ID (CID) and customer RMN
  • An SMS sent to customer mobile with a unique short URL including CID
  • Customer clicks on the URL and lands on landing page with his CID pre-filled
  • Customer fills the form providing reasons for non-acceptance and mode of alternate payment
  • On submit, the customer information passed on to Amex CRM over API

Data delivery:
API integration with client CRM


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