Objective:
Credit card application form has a high number of abandons, client needs to fill these gaps by automatically re-targeting incomplete applications by offering additional gratification.

___

Campaign flow:

• SMS goes out to profiled user database with tracking enabled URL
• User clicks on short link and his mobile number captured and passed along with URL
• Landing page hosts an analytics enabled form w mobile number pre-filled
• User fills the 2 page form and submits
• User data is passed to client via API
• If the user leaves the form incomplete mid-way, an SMS and an Email (IF he has provided email address) is triggered after a pre-specified time interval

Data delivery:
API integration with client CRM

Link: