To capture profiled customer interest with their mobile numbers and pass them on to client API along with captured data.
- Email broadcast to HDFC Imperia customers
- Email platform passes on 4 values from the clicked Emails to the app in the URL via API
- CustID, Promo code, Source code, Customer name
- App captures values, redirects user to landing page
- User fills in their interest and mobile number
- Captured interest, submitted data & mobile number is passed on to client over API
- Client has user profile (from email campaign) + mobile number + captured interest (from our redirection) to re-target existing customers for related products