Challenge:
Client’s India business and sales network was totally dealer-dependant with 100% sales happening only through the dealer/distributor channels, with zero interaction with or feedback from end-users.
Brand wants to know and connect directly with end-users.
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Objectives:
Gathering a Profiled database of End-users
Direct pushing of Offers / Promotions to end-users
Direct cross-selling opportunities
Establishment of a direct channel of communication with end-users
Minimising dealer-dependancy for Brand-awareness, Promotions and Pushing Sales
Providing an interface to consumers to interact directly with brand for Sales & Support
Increasing brand loyalty and stickiness
Eliminate printing & distribution costs / wastage of paper brochures, promotional material, etc
Highlights:
Server based product catalogue
Verified end-user dB w mobile & email
Pre-sales customer support
One tap WhatsApp chat with brand*
One tap sharing of product details with screenshot*
Configurable Related/Featured products
Coupons, Offers and Free gifts management
Ticket system for product support
Direct in-app notifications to active/inactive users
Shopping cart, orders management, Inventory management, Analytical dashboard
Links:
Screenshots: